#Fit bits for a good price trial
#Fit bits for a good price free

Will adjust CPM based on IPT to keep costs per trial below $2.82 (expect $2.08) Risk of higher cancellation rate: Address with on-line pre-expirationД¬ampaigns to increase engagement before renewal.O User with premium have higher loyalty (plus years of data) O Differentiates Fitbit and Increases perceived value of band Premium subscriptions brings additional value.O 50% of 3 years of subscription ($110.74) Maximum acquisition cost is 50% of lifetime value = $56.49.

O - First quarter marketing ask: $5 millionДЄllow higher acquisition costs since majority of new subs will be from ownedД¬hannels and subscription also benefit hardware sales Fitbit Smart Coach will increase revenue and.Increase awareness with retail fixture and box inserts.Using retargeting techniques to focus on device owners.Optimizing spend with use of owned channels.We will monitor conversion to trial rates and.

#Fit bits for a good price free

No commitment 30 day free trial will result in high conversion to trial. Use both paid and owned channels to target current FitBit users w/o paid

Uses a smartphone and often visits social.

Willing to pay for a product that received.